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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Design 85
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand.

Design 48
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Use These Powerful Psychology Strategies to Choose Fonts For Your Business

crowdSPRING Blog

Our team of 210,000+ designers from around the world has helped tens of thousands of small business owners, entrepreneurs, agencies, and non-profits incorporate the right fonts into their branding, web design, print design, product and industrial design , packaging design, and other types of design.

Canada 77