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Make Price the Last Thing

David Cohen

Entrepreneurs will name the pre-money or post-money valuation, and sometimes they even lead with the pricing. On the other hand, if you lead with your idea and they start to lean in and get excited about that, they might end up not caring that much about price at all.

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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

Before there was Fab there was fabulis, a social network meets places guide targeted to the gay community. That means if you’re taking money with a $5M post-money valuation, the expectation is that you are building for a minimum $50M exit. $10M 10M post-money valuation = $100M target.