article thumbnail

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Most important, be sure that the company’s name is legible and readable. How can you remember a business if you don’t know the name of that business?

Design 85
article thumbnail

The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence Purchasing Decisions

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Most important, be sure that the company’s name is legible and readable. How can you remember a business if you don’t know the name of that business?

Design 48
article thumbnail

Use These Powerful Psychology Strategies to Choose Fonts For Your Business

crowdSPRING Blog

The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Most important, be sure that the company’s name is legible and readable. How can you remember a business if you don’t know the name of that business?

Canada 77