Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. We can capitalize on new customers. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n.

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San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.

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San Francisco PR Lean Early Stage 168

Startup Lessons Learned

FEBRUARY 22, 2009

Im not offering extensive studies or research to support this conclusion; the evidence from my peers right here in the innovation capital of America, Silicon Valley, is absolutely overwhelming. Asked to help, I am confident that Silicon Valley and every other innovation center will step up. They are nerds.

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Programming San Francisco Lean Continuous Deployment 143

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 11, 2009

I agree that listening and communicating is a key to success, but customer development can only do so much. Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC.

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Community Management Lean Software Review 158

Startup Lessons Learned

JULY 9, 2009

And then, at my first Silicon Valley startup , I watched friends get laid off in successive waves as it started to fail. We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Instead, lets focus on building companies that matter , on creating real value for customers, and learning.

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San Francisco Lean Continuous Deployment DC 94