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Beyond the garage

Startup Lessons Learned

The Lean Startup movement has made tremendous progress in the past year. If you recall, around this time last year we were still fighting various myths , such as “ lean means cheap ” or that we don’t support having a big, world-changing vision. No BS, no vanity metrics, no launches, no PR.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. The Lean Startup Intensive is tomorrow at Web 2.0. Conduct constant focus groups and usability tests. Expo SF (May.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

Im not offering extensive studies or research to support this conclusion; the evidence from my peers right here in the innovation capital of America, Silicon Valley, is absolutely overwhelming. Asked to help, I am confident that Silicon Valley and every other innovation center will step up. They are nerds. Expo SF (May.

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Expo SF (May.

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Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. If youre used to pitching your company in a startup hub, like here in Silicon Valley, you may suffer from a debilitating disease: the inability to describe your product to normal people. Expo SF (May.

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The cardinal sin of community management

Startup Lessons Learned

Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC. PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.

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