Remove Continuous Deployment Remove Product Development Remove Retention Remove Sales
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167
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Marching through quicksand

Startup Lessons Learned

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Is that good?

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Engagement loops: beyond viral

Startup Lessons Learned

I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. At that point, theres no opportunity for marketing or sales; the battle is already won or lost in the persons mind. Whats worked (and not worked) for you?

Viral 140