Why Your Customers Buy More When Value Outweighs Cost
ConversionXL
MAY 8, 2014
explained Flint McGlaughlin, Managing Director and CEO of MECLABS. “ This concept is illustrated in the heuristic below: Value force outweighs cost force. But after testing, The Boston Globe saw conversions decrease by 35%. Breaking the rules and promoting value gave them a 220% higher conversion rate. Conclusion.
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