Conversion Cost Redemption Reputation 
Both Sides of the Table
JANUARY 21, 2010
You never got around to agreeing exact equity splits but you had many conversations about it. They’ll invite you out to events in which you’ll meet their other clients, you can get to know them socially and hopefully develop a real mentorship relationship where every conversation is not on the clock. And Brad Feld.
abovethecrowd.com
AUGUST 23, 2020
Historically they have been a kind of back-door way for a company to go public, and as a result have historically had a sub-standard reputation. This competition is leading to improving terms for the targeted company and an overall lower cost of capital. This equates to a cost of capital of 31% + 7% (IPO fees) = 38%!
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