A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM teams then began curating content and tagging it by use case, industry, and persona. Because of this, even a small deal may warrant a one-to-one marketing approach. How is your company perceived?
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