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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Showing exactly how to use it (which campaigns, mediums, products) and for whom (visitor personas, geographies) and why (recession baby!) today, dec 22 here in Maldives) redirects to. You can also complement surveys like the one above with primary market research to understand channel use by your customers. #4 Bravo folks!

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Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor

To steal your energy away from being just in the report / data production business. Identify your Macro Conversion (focus on this a lot!). Report like crazy on the 2% conversion rate. Identify your Micro Conversions. Identify your Micro Conversions. Where do you bucket Conversion Rate? Report revenue.

.Net 111