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Committing To Your Niche And Owning Your Market

Duct Tape Marketing

7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] It doesn't have to just be a vertical. So there in the agency world, there's a lot of conversation around retainers versus project work. I mean, where do you fall on?

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Finding Your Niche And Scaling Your Agency

Duct Tape Marketing

7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] It doesn't have to just be a vertical. John Jantsch (07:59): So there in the agency world, there's a lot of conversation around retainers versus project work.