Remove ugly
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. My macro goal is to make you dangerously informed. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? That is so cool.

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Beware The Consultant

infochachkie.com

For instance, many a BDC CEO has initiated a consultant to study cost cutting issues before announcing a significant layoff. Unlike employee training costs, which can typically be spread over years of service, the relative return from training a consultant is modest and pricey. John is a CPA and holds an M.B.A.

Equity 40
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5 Critical Tips to Reduce Your Business Taxes This Year [WEBINAR]

Up and Running

Earlier this month I hosted Ryan Clower, a CPA from the accounting firm M. ” Ryan is extremely knowledgeable on this topic, and I was really pleased with how much information we were able to cover in only an hour. I am a CPA, down here certified in the great state of Texas and really just stoked to be here.

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