The Most Misunderstood Facts About Building a Business on YouTube
Both Sides of the Table
JANUARY 19, 2015
YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost.
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