Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. That gave Google a huge cost advantage. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
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