Startup Professionals Musings

FEBRUARY 13, 2016

This is also the place to first mention patents and any other differentiators that put you ahead of competition. The business model has to clearly define who is your customer, market penetration expected, how much customers pay versus total costs and the investment required to sustain cash flow.

Sweat Equity 120

Sweat Equity Advisory Board Liquidity Event Startup 120

Up and Running

FEBRUARY 12, 2019

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones , key hires, and so on. is our customer acquisition cost (CAC). 1,000 new leads captured per month.

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Up and Running

JANUARY 24, 2014

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. is our customer acquisition cost (CAC). is our customer acquisition cost (CAC).

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138