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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

This is really my new go-to CRM, ESP, marketing automation, really low cost. They’re pulling in things like critical reviews so if a business is on [00:03:32] or Eater or some of these other — depending on your industry you know maybe it’s something like Superlawyers if you’re a lawyer. David: Sure.

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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I mean, it’s not just consumer media, obviously, and it’s not just software. I came from the B2B software industry. But, in the beginning, I think when somebody’s trying to embrace it, it feels like it just costs. So this is really building out your competitive differentiator. Anne Janzer: Exactly.

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Sell More By Being Human and Building Relationships

ConversionXL

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” This one is more interesting in that it used eye-tracking software to determine exactly were people are looking at and for how long. We sure did. Case study #2.

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