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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. Customers require consistent care and investment.

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Eight Ways To Get Past The Fear Of “No”  And Start Risking Rejection

YoungUpstarts

If a prospective partner isn’t a good fit or if you don’t think a vendor’s services are worth the cost, verbalize that decision. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies.

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Why Every Small Business Needs Great Content

Duct Tape Marketing

Repurposing your content allows you to streamline your efforts and make your content work harder for you at no extra cost. Here are a few tips to boost your content marketing: 1. Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

Those words are most often uttered by small business owners in reference to marketing. ” “If I just had the latest supply chain management software, my company could fulfill orders more quickly.” In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. As a small business owner, of course you’re going to try to cut costs and stretch the budget wherever possible. Holding resources in reserve.

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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

Internal change can be organizational; there are changes in personnel, management, department, and staff reorganizations. Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “, has enjoyed a 30-year entrepreneurial career as cofounder of two successful direct marketing companies.

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5 Easy, Free Ways To Get The Word Out About Your Company

YoungUpstarts

The good news is, you can get started for free. ○ Managing several social media channels as a small business owner can seem daunting. We don’t recommend being on every channel right away, since it can quickly become a lot to manage. And companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost.

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