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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. Cost sharing and economies of scale. You have to take the risk, but keep your wits about you. Cross endorsement.

Partner 225
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7 Keys To Strategic Partnerships That Profit Everyone

Startup Professionals Musings

Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. Cost sharing and economies of scale. You have to take the risk, but keep your wits about you. Cross endorsement.

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7 Ways Getting In Bed With The Enemy Can Be Win-Win

Startup Professionals Musings

Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone.

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7 Reasons To Turn The Enemy Into A Strategic Partner

Startup Professionals Musings

Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone.

Partner 147
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Tough Competitors Are Your Best Strategic Partners

Startup Professionals Musings

Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone.

Partner 244
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7 Ways That Startup Competitors Can Win By Partnering

Startup Professionals Musings

Beyond that, there may be a large percentage of common technology where they both need to minimize cost to gain share from the big dinosaurs who already have this advantage. Expand the market for both. Typically, there are market opportunities that neither of your core competencies can win alone.

Partner 120