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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. A strategic partnership, negotiated with a win-win attitude, can accomplish growth faster and cheaper than either could do alone. Capitalize on shared costs and common distribution.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. A strategic partnership, negotiated with a win-win attitude, can accomplish growth faster and cheaper than either could do alone. Capitalize on shared costs and common distribution.

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Generative AI: Opportunity or the end of media as we know it?

VC Cafe

The creation of content, but especially the sharing of content became a zero cost game. Initially, many publishers were slow to recognize the internet’s impact on their business model as distribution and the classifieds and ad worlds split – or what Ben Thompson calls the “ Great Unbundling ”.