You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Occam's Razor
APRIL 23, 2012
Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. I was advising a stealth mobile application company (hello future one billion Facebook dollars!)
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