Cost Finland Product Name Technology 
Startup Professionals Musings
APRIL 10, 2011
I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.
Startup Professionals Musings
MARCH 13, 2010
I was once asked by a division manager of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finish at a cost of $50,000. Thus, we did not translate the product and sales remained at an insignificant level. Watch your product naming.
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