Surprise Is One Of The Most Powerful Small Business Marketing Tools
crowdSPRING Blog
JUNE 18, 2013
Customers not only talk about their delight on social networks, but also love the experience so much that when they next purchase shoes, they will again buy from Zappos. Adopting a ‘surprise’ strategy thus requires a careful analysis of the costs and benefits (e.g., Related posts: Lean Business: Do Unto Others*.
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