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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Short and memorable, but the main domain name was taken at the time so we first ran with Newairusa. We knew that as the business grew, so would the cost of buying that domain name and we eventually reached a deal for the domain, Newair. What I really value about the name is how memorable it is to customers.

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