article thumbnail

Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. Working with an attorney is an added cost that many entrepreneurs are hesitant to spend, especially before their venture is turning a profit.

Hiring 133
article thumbnail

10 Startup Shortcuts That Will Be Back To Haunt You

Startup Professionals Musings

In almost every state, you can incorporate as an LLC with a minimal effort, and a cost in the hundred dollar range. It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Pundits in Latino countries quickly pointed out that the name, ‘no va’ means ‘does not go’ in Spanish.

Startup 265
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Avoidable Mistakes Cause Entrepreneurs Much Pain

Startup Professionals Musings

In almost every state, you can incorporate as an LLC with a minimal effort, and a cost in the hundred dollar range. It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Pundits in Latino countries quickly pointed out that the name, ‘no va’ means ‘does not go’ in Spanish.

article thumbnail

Many Startups Stumble on International Cultures

Startup Professionals Musings

I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.

article thumbnail

10 Startup Shortcuts That Will Be Back To Haunt You

Gust

In almost every state, you can incorporate as an LLC with a minimal effort, and a cost in the hundred dollar range. It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Pundits in Latino countries quickly pointed out that the name, ‘no va’ means ‘does not go’ in Spanish.

Startup 183
article thumbnail

International Cultures are Key Business Challenges

Startup Professionals Musings

I was once asked by a division manager of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finish at a cost of $50,000. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures.

Brazil 121
article thumbnail

The Ultimate Inventor’s Guide to Inventing Things

Up and Running

Boris Wertz, founding partner of Version One Ventures, believes that if you’ve worked in an industry you’re passionate about for a long time, you may know something about the market that nobody else knows. Of course, you could also calculate your price based on the cost of materials and manufacture. A benefit statement.