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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

John Jantsch: So when it comes to the organic part, because obviously, that … For a lot of people, they really want to win that, because that doesn’t come attached, necessarily, with a click cost. What are some of the main driving factors, you think? ” Justin Sturges: Yeah. Justin Sturges: Yup, yup, absolutely.

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Optimize for Branded Search to Create a More Effective Sales Funnel

ConversionXL

Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. What is branded search? Google’s Suggest results change as people are typing further.

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