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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

John Jantsch: If you, as you said, reviews or product names, those start to become just … Just more data to make it easier for Google, and I guess you get rewarded for that sometimes. ” Justin Sturges: Yeah. Justin Sturges: Yup, yup, absolutely.

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Optimize for Branded Search to Create a More Effective Sales Funnel

ConversionXL

Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. What is branded search? There are of course, other options depending on your needs.

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