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7 Account-Based Marketing Examples and Lessons

ConversionXL

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts. Touch 5: Personalized gift.

Marketing 100
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

I think you’d find yourself, you’re going to drop a lot of people when you instantly mention, ‘This costs money.’ And if you did make one that was kind of like these three, in that vertical, you’d be awesome. Which is similar, it has less of a SCRUM-my feel to it. Pivotal does that.

Cofounder 208
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Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.