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PPC Automation: Is the Future of Paid Search Already Here?

ConversionXL

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Cost per acquisition (CPA). Consideration.

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