article thumbnail

Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

So that you're not just another financial advisor or CPA or attorney. And I don't care where you go, whether you're an attorney, a CPA, a financial advisor, a dog trainer, I can go to Google and find 22 of them. You're a guy who has a unique story. How am I gonna know who who's a good fit for me? Yeah, John Jantsch (14:47): Yeah, yeah.