Mash-Ups for Innovation, a How To Guide
Gregg Fraley, Author of Jack's Notebook
JANUARY 19, 2015
It’s new thinking that creates new products and services. While steering a tractor, he looked back over his newly plowed field and noticed how the lines were traced by the plow in his Idaho potato field. Many new product ideas are simple combinations. The idea for that product didn’t require a lot of thought did it?
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