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Mash-Ups for Innovation, a How To Guide

Gregg Fraley, Author of Jack's Notebook

A great example is the Printing Press which combined two technologies, the wine press, and the concept of moveable type. While steering a tractor, he looked back over his newly plowed field and noticed how the lines were traced by the plow in his Idaho potato field. He made a connection of the two concepts. Intention and Intuition.