Remove Customer Development Remove Direct Marketing Remove Lean Remove PR
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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. Instead, we try to accelerate with respect to validated learning about customers. Instead, we try to accelerate with respect to validated learning about customers.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

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