Customer Development Distribution Fractional CTO PR 
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
techcrunch.com
OCTOBER 23, 2010
I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. There are only a tiny fraction of people who hit on all the right circumstances to go from prototype to hit in a straight trajectory. Twitter is an excellent distribution channel for us. (B) This happens a lot.
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