Steve Blank

DECEMBER 30, 2014

understand who their core and tertiary customers are, and the sales and marketing process required for initial clinical sales and downstream commercialization. identify financing vehicles before you need them. This user/customer-centered approach is a huge step in the right direction in the life science/health care commercialization.

San Diego 265

San Diego North Carolina Chicago Lean 265

Steve Blank

JANUARY 17, 2016

And a company culture and values need to be design and engineered just like the product. . Their first product aims to make meetings more productive. Just as important as the product) we did not pay a lot of attention and we’re not particularly intentional about how we were building the company (and its culture.) . …The

Silicon Valley 120

Silicon Valley North Carolina Cofounder Entrepreneur 120

Steve Blank

SEPTEMBER 16, 2015

This was his a-ha moment: We went from a services company to a company that has a product. This is why when I first learned about customer development, I’m like I get this, this made a lot of sense to me. …. . … When you do reach out people are very willing to help. They really do enjoy it. I was like, “Oh, my God.

Silicon Valley 120

Silicon Valley Entrepreneur Cofounder Investment Bankers 120