Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

Customer Development 229

Customer Development Developer Customer Silicon Valley 229

Steve Blank

OCTOBER 22, 2009

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw.

Silicon Valley 180

Silicon Valley RSS Vertical California 180

Steve Blank

FEBRUARY 23, 2009

familiar with Customer Development you should be. It’s very different than the traditional product development model. Where as most start-up founders start with the conviction that they know success looks like and [.] That day, alone in the cabin I knew I had to find the answer.

Product Development 147

Product Development Developer Silicon Valley Product 147