Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

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Customer Development Developer Customer Silicon Valley 228

Steve Blank

FEBRUARY 23, 2009

familiar with Customer Development you should be. It’s very different than the traditional product development model. Where as most start-up founders start with the conviction that they know success looks like and [.] That day, alone in the cabin I knew I had to find the answer.

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Product Development Developer Silicon Valley Product 146

Steve Blank

MAY 17, 2011

My third story is about Failure and Redemption. As time went on, I was a co-founder or member of the starting team for six high-tech startups…. Now…a decade later… that course called Customer Development … is the basis of an entirely new way to start companies. I had just turned 20 years old.

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Philadelphia Miami Thailand Silicon Valley 336

Steve Blank

OCTOBER 22, 2009

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw.

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Silicon Valley RSS Vertical California 178