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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. What if I was wrong? The First Class.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

They are gaining valuable customer data. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. The sales strategy currently leaves many customers completely un-served (those that don’t qualify for the founders’ personal time).

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