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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Could we even could find 40 Stanford graduate students interested in being guinea pigs for this new class? What if I was wrong?

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

They are gaining valuable customer data. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process. The sales strategy currently leaves many customers completely un-served (those that don’t qualify for the founders’ personal time).

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