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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the Customer Development Model detailed in the book. ————-.

Japan 292
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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

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Two Ways to Hold Entrepreneurs Accountable (for Harvard Business.

Startup Lessons Learned

For a little while, the team can resort to the last defense of entrepreneurs in trouble: the promised hockey-stick. One thing that is often overlooked about the hockey-stick growth shape: its most distinctive characteristic is the long, flat part. Usually, they are delivering only a fraction of the revenue they promised.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167
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Lessons Learned: A hierarchy of pitches

Startup Lessons Learned

Most important slide: hockey stick Micro-scale results Key questions: who is the customer, and how do you know? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Most important slide: valuation Promising results Key questions: can you monetize that traffic? (or