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Customer Development in Japan: a History Lesson

Steve Blank

The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. I wanted this book not only as my “secret weapon,” but also for all entrepreneurs in Japan. The Crater in my rookie days.

Japan 305
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Beware of Ballers on a Budget

Both Sides of the Table

Your 2am coding session is more important than their 2am cocktails on the redeye back from Japan where they have no customers. Note to said entrepreneurs – you’re not missing anything. Your 8-year-old Toyota is just fine.

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Digital Transformation And The Evolution of Apps – What’s The Link?

YoungUpstarts

by Keiichiro Nozaki, Regional Marketing Architect/Evangelist of Asia Pacific, China, and Japan for F5 Networks. Based in Tokyo, Japan, Keiichiro Nozaki is the Regional Marketing Architect and Evangelist of Asia Pacific, China and Japan, for F5 Networks. A century ago, we had the industrial revolution.

SMS 164
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Hiring in Non-English-Speaking Countries

The Startup Magazine

A very good example of this is Japan – and not just Japan but Japanese multinational companies’ operations in other countries. Hiring has been very challenging in Japan traditionally. For example, if you wish to hire people with Japanese language capabilities, it is important to use a Japan or Japanese-specific job board.

Hiring 158
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2 Marketing Trends That Have Staying Power

YoungUpstarts

The concept first came around in Japan. Below, we assess two marketing trends that have not gone anywhere, and won’t be going anywhere. . QR (quick response) codes. QR (quick response) codes have taken the online marketing world by storm. They are really starting to flourish. It operates as a machine-readable optical label.

Marketing 232
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73.6% of all Statistics are Made Up

Both Sides of the Table

In 1999 I was in Japan doing a strategy project for the board of directors of Sony. It’s strange to me to think that customers with years of experience would ever listen to twenty-something smarties from great MBA’s who have never worked in your industry before – but that’s a different story. Numbers are important.

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Massacre at IBM

Steve Blank

In December and January we met with ten customers in Korea, Japan, and China. We were a team, convinced by a shared experience, that we knew what to do. Better yet, we had switched the burden of proof from us to our skeptics. Changes were minor. Instead of pivoting we built virtual backlog. In February, we returned to Fishkill.

San Jose 261