Remove Customer Development Remove Lean Remove Partner Remove Seed Money
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Designing a Corporate Entrepreneurship Program – A Qualcomm Case Study (part 1 of 2)

Steve Blank

(In hindsight we were having our employees get out of the building to talk to customers, build prototypes and generate partner interest – essentially doing Customer Discovery years before Steve Blank taught his Lean LaunchPad class at Stanford and the National Science Foundation!). What went right? We had C-level support.

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Designing a Corporate Entrepreneurship Program – A Qualcomm Case Study (part 1 of 2)

Steve Blank

(In hindsight we were having our employees get out of the building to talk to customers, build prototypes and generate partner interest – essentially doing Customer Discovery years before Steve Blank taught his Lean LaunchPad class at Stanford and the National Science Foundation!). What went right? We had C-level support.

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From Nothing To Something. How To Get There.

techcrunch.com

In Meebo’s case, for example, I was lucky enough to partner up with Elaine and Sandy. No raising money. No looking for partnerships (who’s going to partner with you anyway?). Trust me, once you’ve launched and achieved traction, you’ll have your pick of mentors, VCs, partners and all the legal expenses you need.