Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.

Customer Development 228

Customer Development Developer Silicon Valley Customer 228

YoungUpstarts

OCTOBER 10, 2012

Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. If so, the business world is full of specialists who are all too eager to help.

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Customer Fractional CTO Canada Technical Review 154

YoungUpstarts

OCTOBER 22, 2012

It must cross boundaries, working cooperatively with other divisions in your business such as sales, marketing, social media, PR, product development, and the like. These may include references, referrals, testimonials, serving on advisory boards, and participating in your customer communities, he explains.

Programming 145

Programming Customer Social Media Advisory Board 145

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

OCTOBER 4, 2010

Many journalists and conference organizers attempt to fill this demand by giving successful entrepreneurs the opportunity to tell their stories: in magazines, on blogs, and on stage. The higher the vanity ratio, the more effective the PR. It sells newspapers and magazines. It helps companies with PR.

San Francisco 167

San Francisco Lean PR Metrics 167

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. Of course, we would have had to spend some time reading teen magazines.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68