Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Startup Lessons Learned

SEPTEMBER 29, 2008

Imagine you have incredibly precise metrics about every minute that every customer spends with your product, every mouse click, movement - everything. So you do a split-test, and you discover that Feature X causes people to spend 20% more time on a given part of your product, say a particular web page. Is that a success? Expo SF (May.

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Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. The Lean Startup Intensive is tomorrow at Web 2.0.

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