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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. Retention competition is how you get people to come back to your app. Then, if your retention is good enough, you can stay there.

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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers. Thus, these pages.

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Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. mobile development platform. add mobile and sms to your app. Customer Development. Codeacademy. Lean Methodology Sources. Steve Blank.