Steve Blank

APRIL 9, 2009

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

APRIL 30, 2009

He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

MAY 21, 2009

Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Tradeshow Seminars Almost all tradeshows have conferences and seminar sessions; is your company keynoting any? Be sure to look at a floor plan before you choose your site. Leading or speaking at any?

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

OCTOBER 15, 2009

my hotel room was stacked with the journals and textbooks about each vertical market just to keep up with the people we were meeting. (I Later on in the company’s life I went to give a lunch-time seminar to Chevron’s La Habra research center on the use of graphics supercomputers in petroleum applications.

Silicon Valley 136

Silicon Valley RSS Vertical California 136

Steve Blank

JUNE 18, 2009

My ideas about Customer Development started evolving around these concepts. However, I think if I had understood the basics of Customer Development I might have done 5-6 startups rather than 8 to get to retirement. When I moderated my behavior it was when they were my startups.) I looked at my kids and never went back.

Entrepreneur 331

Entrepreneur Silicon Valley RSS Customer Development 331