YoungUpstarts

OCTOBER 10, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Talented product developers. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 267

Silicon Valley Technical Review RSS PR 267

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. He had teamed up with a former product manager at P&G to deliver seminars on just this subject. That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

MAY 21, 2009

You should be brainstorming messages with current and potential customers. Your messages should have been pre-tested with prospects and existing customers way before you go to a show. If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department.

Silicon Valley 194

Silicon Valley RSS California Customer Development 194

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 267

Silicon Valley Product Startup Product Development 267

Duct Tape Marketing

MARCH 1, 2016

Offline Events – This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events. Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program. You simply get referred in as the expert.

Lead Generation 28

Lead Generation Channel Partner Campaign 28