Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Both Sides of the Table

JANUARY 12, 2014

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. So What is This Underbelly of Which You Speak? When Apple learned of this they frowned heavily on it.

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SEM Viral Marketing Widget 379

crowdSPRING Blog

AUGUST 20, 2017

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

Small Business 48

Small Business Marketing Technical Review Audience 48

YoungUpstarts

JULY 2, 2020

But all these things don’t bring a big number of customer and won’t retain them either. If the salon owners are unable to organize the system of sales at the proper level, their customers will leave for their rivals — to those who may not have all those advantages mentioned above but are great at selling their services.

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Bankruptcy Sales Distribution Global 173

Duct Tape Marketing

MARCH 15, 2021

Anyone associated with your business that comes into contact with a prospect or customer is performing a marketing function. Customers’ feelings and attitudes toward a company are based on far more than just the products or services you offer, but the overall experience they have with your business.

Marketing 99

Marketing Lead Generation Campaign PR 99

Rembrandt Communications

FEBRUARY 11, 2019

Who can connect you with potential customers, clients, partners, and more? Just be sure to customize your message to the person you’re contacting. Plus, both sides can access a brand new list of potential customers without spending a dime. If not, you are losing potential customers to the competition. Use the media.

Sales 100

Sales PR Audience Public Relations 100

YoungUpstarts

JANUARY 23, 2013

So it’s been a good week at the office so far – the sales team has reported some success with those new accounts, development on the new product is ahead of schedule, and there’s been no PR or customer service crisis so far. Even the plants in the corner office are finally thriving. Make that one call.

PR 205

PR Salary Employee Lean 205

Mike Michalowicz

JANUARY 24, 2018

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. The best advice is to pull your closest customers even closer. Thanks to Richard Laermer , RLM Pr. Avoid Making Your Own Mobile Apps.

Viral 126

Viral Social Media LLC Mobile 126

YoungUpstarts

JANUARY 12, 2015

Of course, you can read literature and network with professionals, but attending a course or seminar gives you first-hand, up to date knowledge from experts. Marketing skills are some of the most essential for you to work on, including things like advertising, promotion and PR. But often this isn’t an adequate method of learning.

Employee 100

Employee PR Finance Hiring 100

Hearpreneur

SEPTEMBER 15, 2017

10- Customer targeting and positioning strategy. My naming process actually started with my customer targeting and positioning strategy. I am in the business of guiding people to clarify, set and achieve their goals–through personal and professional development workshops, seminars and workshops. Photo Credit: Kevin Namaky.

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Naming Entrepreneur Green LLC 95

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. He had teamed up with a former product manager at P&G to deliver seminars on just this subject. That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Rembrandt Communications

FEBRUARY 11, 2019

Who can connect you with potential customers, clients, partners, and more? Just be sure to customize your message to the person you’re contacting. Plus, both sides can access a brand new list of potential customers without spending a dime. If not, you are losing potential customers to the competition. Use the media.

Sales 100

Sales Public Relations Audience Advertising 100

Steve Blank

MAY 21, 2009

You should be brainstorming messages with current and potential customers. Your messages should have been pre-tested with prospects and existing customers way before you go to a show. If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department.

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

Growthink Blog

FEBRUARY 22, 2018

Among other things, the right marketing plan details your target customers, your unique selling proposition (USP), and your pricing strategy. And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). An effective marketing plan is necessary to grow your business.

Chicago 54

Chicago Marketing Search Channel 54

Mike Michalowicz

JANUARY 10, 2013

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. The best advice is to pull your closest customers even closer. Thanks to Richard Laermer , RLM Pr. Avoid Making Your Own Mobile Apps.

Viral 145

Viral Social Media LLC Mobile 145

Growthink Blog

FEBRUARY 17, 2013

Among other things, the right marketing plan details your target customers, your unique selling proposition (USP), and your pricing strategy. And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). An effective marketing plan is necessary to grow your business.

Chicago 109

Chicago Marketing Search Channel 109

Hearpreneur

JANUARY 7, 2017

I’ve built a loyal customer base and by selling directly through image consultants, stylists, at shows and on my website I am able to give my clients top quality at almost wholesale affordable prices. (I Something similar happened during a salary negotiation seminar years later. I wish I had done this years ago.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Cracking the Code

APRIL 13, 2007

Through sites like Gizmodo , the NY Times Online or thousands of technology and software blogs, IT managers can gather all the technical information they need, as well as in-depth customer and user feedback. In the 1990s, the only way to get an overview of a product was to attend a seminar or call a sales rep. for a demo.

Software Review 48

Software Review Internet Software Technical Review 48

Growthink Blog

JULY 3, 2012

Particularly in today's internet/virtual age, being able to meet your customers, prospective customers, partners, investors and others face-to-face is very powerful. What kind of events could you organize (or even just attend) and mention in your PR efforts? And much more so than simply email and telephone conversations.

Marketing 74

Marketing PR Social Media Internet 74

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. At first glance, the diagram, which illustrates the process of getting a new product into the hands of waiting customers, appears helpful and benign. None of mine did.) (None of mine did.)

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Duct Tape Marketing

MARCH 1, 2016

Offline Events – This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events. Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program. You simply get referred in as the expert.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

FEBRUARY 10, 2014

It must be considered when you decide what products you will offer, how you will serve your customers, what your packaging looks like, what your followup entails and how you generate leads. PR Pitches – We use our themes to promote stories and pitches to the media. photo credit: Giandomenico Ricci via photopin cc.

Curation 76

Curation Aggregator Audio Community 76

Duct Tape Marketing

JANUARY 3, 2013

The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals. July – Customer Experience. PR Pitches – We use our themes to promote stories and pitches to the media. February – Coaching and Consulting.

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Curation Audio SEO Conversion 74

Duct Tape Marketing

MAY 4, 2016

Now, before you go into a click-induced coma, understand that my belief is you should be going as deep as possible in one or two channels and looking towards new channels as a way to amplify where most of your awareness and customers come from today. Extole – SaaS platform w/optimized sharing & custom codes. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

www.foliomag.com

JULY 31, 2012

It’s also simple to customize.” Marketing/Communications/PR. Case Studies in Custom Content. Seminar/Training. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. There is something about the color and tone that’s very easy to look at for hours.

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Social Media Rhode Island Media South Dakota 40