YoungUpstarts
OCTOBER 10, 2012
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Talented product developers. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.
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YoungUpstarts
FEBRUARY 21, 2013
But it’s possible you’re merely surviving instead of thriving because you’re only scratching the surface of what it means to truly put the customer first. But when you really put the customer first, and put your own needs second, a whole lot of other things naturally fall into place. Maybe it’s going to a seminar. Far from it.
Both Sides of the Table
JUNE 13, 2013
I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This answers the question of “why buy anything?”
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. He had teamed up with a former product manager at P&G to deliver seminars on just this subject. That’s 10x what many websites convert.
YoungUpstarts
OCTOBER 24, 2012
by Joseph and JoAnn Callaway, authors of “ Clients First “ We put the customer first. When you really put the customer first, and put your own needs second, a whole lot of other things naturally fall into place. Ask yourself, What will my life really look like when I put customers first? Take client calls at home?
Steve Blank
MAY 21, 2009
You should be brainstorming messages with current and potential customers. Your messages should have been pre-tested with prospects and existing customers way before you go to a show. If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department.
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