Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 328

Startup PR Public Relations Channel 328

ConversionXL

SEPTEMBER 20, 2016

In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. Mainly, you’re going to want to a gather a decent sample of people who have bought from you before (generally, we like repeat customers).

Design 48

Design Distribution Framework Naming 48

Duct Tape Marketing

DECEMBER 1, 2022

17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in? [19:30] White think of your advice? So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. ,

Charlotte 86

Charlotte Audience Technical Review Chicago 86