Lessons Learned: The one line split-test, or how to A/B all the time
Startup Lessons Learned
SEPTEMBER 15, 2008
In my experience, the majority of changes we made to products have no effect at all on customer behavior. Thats when this approach can pay huge dividends. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). First of all, why split-test?
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